InMoment®, the global leader in automotive Experience Improvement (XI), has announced the results from its fourth annual eNVy Awards with the Challenger and Ram 1500 earning the top spots in their respective categories of sports car and full-size light duty pickup. eNVy award winners were identified using data from the InMoment New Vehicle Customer Study (NVCS®), the most trusted and widely used new vehicle buyer behavior study in the automotive industry. All winners were ranked on customer response ratings of their vehicles’ ability to deliver on the five most common reasons for purchase: comfort, quality, performance, safety, and ownership cost. Segment winners represent 2021 model-year vehicles that have outperformed the competition by exceeding customer expectations in different qualities and how they rate their reasons for purchase.
Just curious. what was YOUR reasons for purchase? Mine: FUN to Drive Performance STYLE Quality Comfort, Safety & Cost were not on my list
The top three reasons why I purchased my 2009 SRT were: 1. Style (resembled by old 1971 'Cuda) 2. Performance (I always wanted a Hemi) 3. Fun to Drive (love high performance cars)
You guys nailed my top three - Style, Performance and Fun to Drive. I'll just add my personal reason - interior and exterior color choice. The black and white interior pops against the B5Blue. I get a lot of compliments and am surprised how many commented that they didn't know the two tone interiors are factory options.
