Charger EV not Selling

Mopar Insiders posted an article about the new Charger EV not selling and its dismal first quarter 2025 sales numbers.

Here are some excerpts:

"The first quarter of 2025 has been challenging for Dodge’s all-electric Charger Daytona, with sales figures indicating a lukewarm reception from enthusiasts. Official reports from Stellantis reveal that only 2,115 units were sold across the U.S. and Canada during this period. Specifically, 1,947 units found buyers in the U.S., while a mere 168 units were sold in Canada.

A significant factor contributing to the Charger Daytona’s sluggish sales appears to be its pricing. The Charger Daytona R/T starts at a U.S. MSRP of $59,595, offering 496 horsepower and 404 ft-lb of torque. The higher-end Scat Pack variant begins at $73,190, boasting 670 horsepower and 627 ft-lb of torque, a top speed of 137 mph, and a range of 241 miles. Fully equipped Scat Pack models can exceed $85,000. For comparison, the 2025 Tesla Model S Plaid starts at $94,990, delivering a range of 348 miles, a 0-60 mph time of 1.99 seconds, and a top speed of 200 mph.

Dodge is recalibrating its strategy to emphasize internal combustion engine (ICE) vehicles in response to these market dynamics. The forthcoming SIXPACK models are central to this renewed focus. The lineup includes a 550-horsepower, high-output two-door and a 420-horsepower, standard-output four-door, both equipped with an 8-speed 880RE automatic transmission and all-wheel drive. Production for these models is slated to commence next month."

Dodge Charger Daytona Sales: Q1 2025 Performance - MoparInsiders

 

The article stated the following:

"In contrast, the leftover inventory of the previous-generation Dodge Charger and Challenger models experienced relatively robust sales. A total of 1,103 Chargers and 945 Challengers were sold across both countries. The U.S. accounted for 1,052 Charger and 922 Challenger sales, whereas Canada saw 51 Charger and 23 Challenger units sold."

Here are the U.S. sales figures from 2008, by year, quarter and month. Good to print out for your car.

Dodge Challenger Sales Figures | US Car Sales Figure

 

I think that this video must be a late April Fool's Day joke. The following details are not real:

Charger R/T

$99/mo.
$3,999 down
5,000 miles per year ($.25/mi. for any excess mileage)

Charger Scat Pack

$29/mo.
$3,999 down
5,000 miles per year ($.25/mi. for any excess mileage)

Or, 0% financing up to 72 months for purchases.

Here are the actual offers, from Dodge.com for 2025 models, that expire on 4/30/25:

Charger R/T

$339/mo.
$4,409 down
$0 Security Deposit

Charger Scat Pack

$439/mo.
$4,569 down
$0 Security Deposit


Other Incentives

Lease payment term has factored in a $7,500 EV Incentive provided by lender.

Finance for 1.9% APR for 72 months

$3,000 Bonus Cash Allowance

$10,500 Total Cash Allowance

Employee Pricing for All

Dodge Charger Deals and Incentives | Find Offers Near You

 

AutoGuide has a nice review of the Charger EV. It covers the sound, handling, braking, performance and comfort.

2024 Dodge Charger Daytona First Drive Can a Muscle Car Be Electric | Watch