Demon 170 Mark-ups

Car Buzz has reported the following about outrageous dealer mark-ups of the Demon 170:

"People are going crazy to get their hands on the Demon 170. Carscoops did some digging and found it impossible to get a Demon at MSRP. On Hellcat.org, a poster revealed that a dealer told them that $200k over sticker would get them a new Demon. This pales in comparison with a Facebook Marketplace post by Nick Marsch, who appears to be posting on behalf of a dealership. Dealers aren't allowed to post on Marketplace, so employees have to do the dirty deed.

According to the post, only two allocations are left, and the first allocation sold for $200,000 over sticker. The current highest bid is currently $250k over.

What can Dodge do to stop this? Well, the preference for dealers selling at MSRP was a good idea, but shady dealers found an easy way around it. An employee (most likely the dealer principal or owner) buys it for $99,666 and immediately puts it back on sale with zero miles on the clock but with $200,000 attached to the price."

 

Mopar Insiders has this report:

"According to Dodge CEO Tim Kuniskis in an interview with The Fast Lane Car, “So when we did the original Demon we had an acknowledgment form, that the customer had to sign… This time around, one of the things we are putting in the acknowledgment form, and what we had in the last one was how much did you pay for the car?”

The acknowledgment form, which both the customer and dealer must sign and notarize, includes information about the car’s performance and usage, as well as a question about the purchase price.

Kuniskis explained that “customers who pay sticker for the car and it is a sold order to you as the customer, we will priority schedule your car… But if you pay over sticker, you’ll still get your car, absolutely, or if it is for dealer stock and not for sold order, we’ll of course build the car for you, but we will build it last.”

 

Here's an emblem that will probably be put on most Demon 170s.

 

The Most Powerful Muscle Car in the World: 1,025-horsepower Dodge Challenger SRT Demon 170 Sets New Performance Benchmarks

• 2023 Dodge Challenger SRT Demon 170 reaches 60 mph in just 1.66 seconds and delivers the highest G-force acceleration of any production car at 2.004 gs
• Dodge Challenger SRT Demon 170 delivers 1,025 total horsepower at 6,500 rpm and 945 Ib.-ft. of torque at 4,200 rpm on E85 ethanol blend
• Demon 170 produces 900 horsepower and 810 lb.-ft. of torque on E10
• Dodge Challenger SRT Demon 170, the seventh and final Dodge “Last Call” special-edition vehicle, is history’s first-ever eight-second factory muscle car
• Challenger SRT Demon 170 runs the quarter-mile in an NHRA-certified 8.91 seconds at 151.17 mph
• Producing full performance at the drag strip results in the Challenger SRT Demon 170 receiving an NHRA violation letter “ban” for running a sub-nine-second quarter-mile without a safety cage and parachute
• Red keys only for the Challenger SRT Demon 170 — horsepower output is determined by the percentage of ethanol detected in the fuel
• Extensive component upgrades/features critical to harnessing the 1,025 horsepower include:
  • Modified 3.0-liter supercharger features a larger snout with 105mm throttle body and 3.02-inch pulley
  • All-new driveline includes HIP (Hot Isostatic Pressing) processed housings, larger 240mm ring and pinion, pressure cast new case and new mountings, rear axle housing is 53% stronger with new geometry rear differential housing and featuring Direct Connection logo, larger rear cover-mount fasteners, increased case depth and more
  • Rear prop shaft 30% stronger than original Demon and stronger half shafts designed with larger inner-connecting spline and revised heat treatment
  • 315/50R17 Mickey Thompson ET Street R drag radials — never offered before on a production car — critical to vehicle performance, deliver extra tractive force
  • Patent-pending TransBrake 2.0 includes torque-shaping capability, a technology used in competitive drag racing with easier driver interaction to dial-in preset torque limits
  • Unique Drag Mode suspension provides maximum forward drive and custom race settings for drag calibrations
  • First-ever factory production car built with staggered drag radial tires and fender flares
  • Revised rear suspension for an increased contact patch
• Primary engine power components are completely upgraded — camshaft is the only significant part untouched
• High-flow fuel rail and injectors are capable of providing 164 gallons of fuel per hour, more than the average U.S. shower head
• Features including optional Lacks Enterprises industry-exclusive two-piece lightweight carbon-fiber wheels help Challenger SRT Demon 170 realize weight savings of 157 pounds in comparison to Challenger SRT Hellcat Redeye Widebody
• Removal of front flares generates a weight savings of 16 pounds
• Air-Grabber hood and Air Catcher headlights maximize air intake flow; Air-Grabber hood bezel laser etched with “Alcohol Injected” logo
• Innovative SRT Power Chiller, a purpose-built production car first for the original Demon, diverts the air conditioning system to cool the supercharger intercooler for optimal air intake temperature
• Drive Modes, including an updated Drag Mode, and performance pages provide customizable settings for transmission, suspension, steering and more
• Challenger SRT Demon 170 will be available in 14 exterior color options and carries a unique reworking of the original Demon badge featuring a 170-neck tattoo and new E85 representative yellow Demon’s eye
• Interior adds a yellow and red serialized Demon instrument panel badge with four interior choices, including standard lightweight cloth with driver seat only, optional full cloth interior, premium Black Nappa leather and Alcantara or Demonic Red Laguna leather
• One-of-a-kind owner content includes a commemorative Demon decanter set with personalized and serialized owner information and an available customized Goodwool car shell
• Challenger SRT Demon 170 personalization options through Direct Connection will include harness bar with coordinating lightweight carbon-fiber rear seat delete inserts
• 2023 Dodge Challenger SRT Demon 170 production will be limited to at most 3,300 units, with 3,000 for the U.S. market and 300 for Canada, and with final total based on production capacity
• Challenger SRT Demon 170 will be available at a manufacturer’s suggested retail price (MSRP) of $96,666 (excluding destination and fees)
• Owners of original 2018 Challenger SRT Demon who secure an allocation will be able to match the same vehicle identification number as their original Demon
• Starting today, enthusiasts can view available dealer allocations for the new Challenger SRT Demon 170 via the Dodge Horsepower Locator tool at DodgeGarage.com, with ordering beginning March 27, 2023
• Dealer orders at MSRP will receive priority scheduling

 

Watch this video at the 3:05 minute mark to see the form buyers of Demon 170s must sign.