Factory Upbadging

Discussion in 'Challenger R/T Engine & Performance Modifications' started by SRT-Tom, Mar 12, 2023.

  1. Moparisto

    Moparisto Full Access Member

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    We can always dream...
     
  2. george galvin

    george galvin Active Member

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    I de-badged. I love the R/T in the grill, but all the rest is clutter- the cars body lines do the trick for me, tires/wheels, brakes, ride height, it all adds up right? It's all in the little details boys. Let the car speak for itself. If you know cars/sound, you will know it's a Hemi and, in my case, a manual trans. A 345,392 or Hellcat, it's alllllllll good.

    Hey, I saw a 5.7 Challenger with a Hellcat supercharger on it, Racer X Vid I think......... Note the gas cap, that's not a fuel sticker, it's a black Mopar sign on a light black background.
    I left the Dodge letters on the back. I'm, as of yet, undecided.

    IMG_0157.jpeg
     
  3. george galvin

    george galvin Active Member

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    Hey Dudes long time yeah? I have a question, I was at a get together in Carmichael Ca yesterday, (its outside of Sac) Cars and coffee thing, and for a change there were a couple of new challengers besides me and a 70 plumb crazy challenger. Nice turn out but I noticed and have noted in the past some of the Dodges have a penstar emblem on the front passenger side fender, Its a factory thing on the older models, I kind of liked it. Now Im the guy who's not into badging, My car is stripped of all. I kept the challenger and the R/T badges on the grill and the blacked out hood with the R/T in it, so I shouldn't be the guy to say "Hey I like that", it's small and understated but go's with the Dodge/Chrysler factory thing. They make them still, the Penstar, in gold and silver and I bought one on eBay. It has instructions on where it goes and the size holes to drill, but hey lets not get crazy, no holes in my fender, like the fuelie badges on my truck Ill grind off the spikes and double back tape it, If I decide to remove it in the future a heat gun takes care of any problems. Anyone else see or have seen the add on for the newer year challengers?? Ive seen a black scat prob 2018 or so with all badging removed and a penstar on the passenger side fender, but that's it. ANYONE???? Im gonna try it and I'll get back to you, oh it was like 15 bucks, so on harm on foul right? Any thoughts on year mixing the badging, I like the factory history of the thing.
     
  4. george galvin

    george galvin Active Member

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    By the way the DODGE is gone from the back of my challenger, I took it off, I saved it though, so its just black plastic now, I debating what to do with that, Ive seen carbon fiber replacement panels covers all the plastic parts, inc round the tail-lites. Or old school pin striping there or maybe I have my pin strip guy paint MOPAR there, it'll look like form the factory chrome?? Also Im working on my engine cover, if Im gonna keep it I need to make it different, I cut some new holes into it where the gray 5.7 V8 cover, BS was, that's gone. so you can see through to the motor, I also mod'ed it to fit with the catch can and it's hoses. Looks pretty good so far I found some honeycomb mesh to cut into a replacement cover where the gray part (that piece on the top with the writing on it). These pics are old with the light gray part still installed so picture small honeycomb mesh where that was.. Note the pics I cut out a notch for the can and its hoses left is the new notch, right is the finished install. Looks Factory dudes..........
    image2.jpeg image10.jpeg
     
  5. george galvin

    george galvin Active Member

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    image0.jpeg image1.jpeg here's the catch can with the mod'ed engine cover cutout


    IMG_0027.jpeg see no DODGE just black
    IMG_0172 2.jpeg the cover w/o the center part and a few more holes in it, tried for factory look, will add mesh and send pic IMG_0174 2.jpeg Plumb crazy 70 R/T at Carmichael Car n Coffee IMG_0178.jpeg older Plymouth with the PenStar on fender this cars a 67 I think IMG_0187 2.jpeg Dodge on, I really just did not care for it, now if it said MOPAR well we'lll see. Yes plate is Vanishing Point, still my fav car movie, the first one NOT the remake.........
     
  6. george galvin

    george galvin Active Member

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    well there it is for now anyway, up badge? or history badge? 12.5 down form the body line and 2.5 inches over from wheel well, yes I looked it up that's for dodge challengers..
    Let Me Know what you think..... Later




    IMG_0211.jpeg IMG_0210.jpeg
     
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  7. baccaruda

    baccaruda Full Access Member

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    When i was a kid hanging out at the plymouth dealership we had a parts bin full of the pentastar's badges, some customers that bought a new car thought that chrysler had left the star off of the drivers side, so to keep peace they installed one on the left fender to make them happy. as you all know this particular star was only on the passenger side fender only. I think the pentastar showed up on the passenger side fender in 1963 .I always liked the star.
     
    Last edited: Sep 12, 2024 at 3:28 PM
  8. SRT-Tom

    SRT-Tom Well-Known Member Staff Member Super Moderator Article Writer

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    Here is the Pentastar history:

    As the forward look styling cycle was ending, Chrysler President, Lynn Townsend sought a new logo usable by all of Chrysler's worldwide divisions and subsidiaries automotive and non-automotive, on packaging, stationery, and signage and advertising.

    He wanted something that would be immediately identifiable as Chrysler's mark to anyone who saw it, in any culture. In September 1962, the company adopted a logo named Pentastar, made of five triangles arranged so their bases formed the sides of a pentagon.

    The gaps in between the triangles formed a star in the middle of the pentagon. The Pentastar was simple and easily recognizable, even on revolving signs, and was not tied to any particular automotive styling feature as had been the previous Forward Look logo. Because the symbol contained no text, it facilitated Chrysler's expansion in international markets. The Pentastar was extensively used on dealer signage, advertisements, and promotional brochures, as well as on Chrysler products themselves.

    Chrysler-Plymouth literature, advertisements, and dealership signage used a blue Pentastar or a white one on a blue background, while Dodge used a red Pentastar or a white one on a red background. Divisional logos such as Dodge's Fratzog were gradually phased out until, by 1981, all Chrysler divisions used only the Pentastar. All vehicle brands and all the other Chrysler divisions and services—air conditioning systems, heating industrial engines, marine engines, outboard motors, boats, transmissions, four-wheel drive systems, powdered metal products, adhesives, chemical products, plastics, electronics tanks, missiles, leasing, finance and auto parts—were identified by the Pentastar.

    The Pentastar logo was placed on the lower passenger-side fender of all Chrysler products, including non-US brands, from 1963 into the 1972 model year. It was placed on the passenger
    side fender so it could be viewed by passers-by, a subtle method of getting the symbol ingrained in the public's mind: a nameplate has to be read, but a symbol is quickly recognizable without reading. Thus left-hand drive cars had the Pentastar on the right fender, while right-hand drive cars had it on the left.

    Starting in the 1980's, hood ornaments on Chrysler-brand vehicles used a gem-like version of the Pentastar to signify the brand's upscale status.

    The Pentastar's final badging appearance was on special editions of the 1996-2000 Plymouth Voyager. It was also applied to the steering wheel, keys, and fenders of the Voyager and the other Chrysler NS minivans.

    The Pentastar continued to represent Chrysler until the merge with Daimler in 1998, when it was retired. Among the few remaining traces of this motif was a large, star-shaped window at Daimler Chrysler's American headquarters in Auburn Hills, Michigan, and Pentastar Aviation, a former Daimler Chrysler subsidiary which reverted to its original name after being purchased by a member of the Ford family.

    Many dealerships still have signage and other traces still visually apparent to the Pentastar, where a five-Pentastar logo remains in use as the logo of the "Five Star Dealer" service rank.

    Despite having been officially retired under Daimler, the Pentastar continued to be used as the identifying trademark or logo on Chrysler Group parts, as seen on window glass, on individual components, molded plastic assemblies, and larger parts such as (reportedly) engine blocks.
     
  9. baccaruda

    baccaruda Full Access Member

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  10. SRT-Tom

    SRT-Tom Well-Known Member Staff Member Super Moderator Article Writer

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