Most car brands were named after their founders (going back to the late 1880s), but some were, surprisingly, named after a President, a Roman god, an explorer, a bicycle company, a government abbreviation, a twine company and an Indian chief. Here are the origins: Chrysler- Walter P. Chrysler Dodge- John and Horace Dodge Plymouth- Plymouth Cordage Company (farmer-inspired) Jeep- GP (Gov. vehicle, 80-inch wheelbase) Ford- Henry Ford Lincoln- Abraham Lincoln (President) Mercury- Winged Roman god Chevrolet- Louis Chevrolet Oldsmobile- Ransom E. Olds Buick- David Dunbar Buick Cadillac- Antoine de la Mothe Cadillac (explorer) Pontiac- Odwa Chieftain (Indian) American Motors- American auto manufacturer aiming to compete with larger automakers (merger of Nash and Hudson companies) Rambler- Rambler bicycles For more information, see: How Car Companies Got Their Names - Autoblog
And the DMC car company "DeLorean Motor Company" Was founded by John DeLorean which only lasted from 1981 to 1982.