Latest SRT Reorganization Information

Discussion in 'Challenger News, Articles and Media Reviews' started by SRT-Tom, Apr 17, 2021.

  1. SRT-Tom

    SRT-Tom Well-Known Member Super Moderator Article Writer

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    Autoweek recently interviewed Tim Kuniskis about the future of SRT.

    Here are some interesting excerpts from the interview:

    "While it’s true that SRT engineers might no longer be sitting in the same office together, it’s not because Stellantis is killing SRT. Quite the opposite.

    It’s the right thing to do for performance because SRT today is a sub-brand within Dodge. The highest trims are SRTs. It goes from base and rises to SRT. The highest performance of any of our lineups are SRTs.

    None of those cars can exist without the base car team, because you don’t have the economies of scale of the base car. There would never be a Hellcat without a V6-powered Challenger and Charger. It would be impossible, because you could never pay for the platform or the engineering. You have to the base engineering paid for with the volume cars and then you can have the performance sub brand that takes that car and modifies it.

    I can’t give you a date but I can tell you the future is coming faster than we could have guessed 24 months ago and the shift to electrification is coming like a tidal wave.”

    It’s (electrification) going to enable more performance than we’ve ever seen before. Ever. We’ll be able to take the technologies that we know today, and bolster them with electrification and in some cases full battery power.

    The future of performance is bright with electrification whether it’s PHEV, full BEV, or whatever.

    When we are living in an all-EV world, today’s business model of modifying a base car won’t work. With the electrification it would be very, very difficult to do make an SRT version after the fact because of constraints with things like a fixed battery pack size and shape, kilowatts per hour, the battery chemistry, and center of gravity. The inherent challenges will have to be addressed from Day 1. So integrating the SRT guys in with the base vehicle engineers was a necessity.

    The SRT team has not been made smaller, if anything they’re more important than ever."

    SRT | What’s Really Going On at Stellantis’ Performance Group (autoweek.com)
     
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  2. Bacon Sandwich

    Bacon Sandwich Full Access Member

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    Electrics are still hampered by the old technology of batteries, until a more efficient storage capability is developed electrics are still limited. Same goes for all the power technologies from home to business, the need for bigger and better storage is the problem. We can create power from anything, even potatoes, but we can't store it efficiently and have it for reuse like a gas tank so none of those electric making devices are useful (never mind environmentally safe, you can't toss out old solar panels or LED bulbs because the metals are like nuke waste for the ground) until batteries are better. I'm sure in the next few years a development in storage improvements will make it better and smaller and then it's going to explode.
     
  3. SRT-Tom

    SRT-Tom Well-Known Member Super Moderator Article Writer

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    Here is a glimpse into the future of drag racing.