Great news! Tim Kuniskis has been appointed Head of American Brands and North America Marketing and Retail Strategy. Tim will work across the brand portfolio to build and enhance the connections customers have with our products, marketing efforts, and dealer network. And that's not all. Kuniskis is bringing back the SRT division! “We’re getting the band back together,” said Kuniskis. “SRT is another box we needed to check as we head into a product launch cadence enabling more performance than we’ve ever seen before. We’re working with our product development and technology organization to select the best engineers in powertrain and vehicle dynamics to build a team worthy of the SRT name.” The newly reestablished SRT performance division will oversee Direct Connection and North American motorsports initiatives under Chrysler, Dodge, Jeep and Ram, including participation in the NHRA and Ram’s recently announced plans to return to the NASCAR Truck Series in 2026. I can't wait to see what they will develop! To learn more about the history of the SRT division, see: History of SRT | Dodge Challenger Forum
Ah, the onslaught against masculinity in the USA gets pushed back much more quicklly than when it happened to the muscle cars of the 1970's.
