Short for the Chrysler Motor Parts Corporation, Mopar made its first appearance in the late 1920s and became its own brand in 1937. The name Mopar was created by a committee to market cans of "Chrysler Motor Parts" antifreeze. From there, the Mopar catalog expanded to include waxes, cleaners, filters, engine parts and more. Now, in its 85th year, Mopar encompasses the full line of Fiat Chrysler Automobiles parts, accessories, and customer service, including Fiat and Alfa Romeo brands...
General Challenger
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