In the late 60s/early 70s, Dodge was already offering some of the hottest cars of the muscle car era- awesome machines like the Hemi Challenger and 440 Six-Pack Super Bee. Designers, however, decided to rev up the cars’ visuals to match, creating a far-out assortment of vibrant exterior paint colors. These special colors (a $15 option) generated a big buzz in the showrooms and launched an industry trend. The color palettes used by all the automakers were opened up, giving paint designers...
General Challenger
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