Challenger Keychain Accessories

Discussion in 'Dodge Challenger General Discussions' started by SRT-Tom, Mar 30, 2024.

  1. SRT-Tom

    SRT-Tom Well-Known Member Staff Member Super Moderator Article Writer

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    Do you guys have any Challenger keychain accessories? Here are my two.

    keychain2.jpeg

    Keychain1.jpeg
     
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  2. Clazar

    Clazar Member

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    Is that old school on the top one ?
     
  3. SRT-Tom

    SRT-Tom Well-Known Member Staff Member Super Moderator Article Writer

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    Yes, that Fratzog emblem is the classic one that first appeared in 1962. I bought the keychain accessory in 2009. It was actually retired in 1981, but Dodge re-used it on the new Dodge Daytona EV.
     
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  4. Moparisto

    Moparisto Full Access Member

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    Isn't the Fratzog a Plymouth thing?

    I miss Plymouth.
     
  5. SRT-Tom

    SRT-Tom Well-Known Member Staff Member Super Moderator Article Writer

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    No, it's purely Dodge. Here is an excerpt from Motor Trend:

    "The introduction of the fratzog logo on Dodge cars of the 1960s coincided with Chrysler's installation of Elwood Engel as chief stylist in November 1961. Prior to the 1962 Dodge models, Dodge employed the "forward look" logo from chief designer Virgil Exner's tenure (1955 to 1961), which consisted of two horizontally oriented, interlocking V-shaped boomerang motifs. By contrast, the fratzog uses three delta-shaped forms arranged in an equilateral triangle that evoke a high-tech aerospace theme. And the strange name? Legend has it, it was coined on the spur of the moment by the designer when put on the spot for a name.

    The fratzog logo was subsequently integrated into the designs of many Dodge products throughout the peak of the space race and is synonymous with power, precision, and excellence in engineering. It served variously as grille emblem, horn button, c-pillar badge, and rear decklid emblem, but the ubiquitous symbol was never made a terribly big deal of. As America prepares for yet another momentous technological leap forward into the unknown (a worldwide structural change to electric vehicles), Dodge's revival of the fratzog logo is apropos."

    What Is a Fratzog, and Why Is It Important Now? (motortrend.com)

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    003-1967-dodge-charger-fratzog-logo.jpg
     
    Last edited: Apr 3, 2024
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  6. SRT-Tom

    SRT-Tom Well-Known Member Staff Member Super Moderator Article Writer

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  7. Moparisto

    Moparisto Full Access Member

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    LOL now I know why I never liked it much :D
    Plymouth FTW!
     
  8. george galvin

    george galvin Active Member

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    Saw a 64 Dodge Polara in Granite Bay/Folsom last weekend, Red with rims and perfect,A Beautiful car. The couple driving pulled up along side and we admired each other's cars, that very logo was on the back. The car sounded awesome as well, them old dodges move and sound the part.......