Dodge Wins Kelley Blue Book Brand Image Award

Discussion in 'Challenger News, Articles and Media Reviews' started by SRT-Tom, Mar 30, 2021.

  1. SRT-Tom

    SRT-Tom Well-Known Member Staff Member Super Moderator Article Writer

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    For the third year in a row, Kelley Blue Book has named Dodge the Best Car Styling Brand in the 2021 Brand Image Awards. Award categories are calculated among luxury, non-luxury and truck shoppers and are based on annual new-car buyer perception data.

    “Dodge represents quintessential American muscle through and through,” said Isabelle Helms, vice president of research, market intelligence and pricing strategy for Cox Automotive. “Aggressive exterior styling with unique heritage design cues immediately draws consumers to the brand. That styling is matched perfectly to unrivaled performance under the hood. Dodge is true to its brand from its styling to its performance.”

    Dodge muscle gets even stronger for the 2021 model year with the new “Demon-possessed” Charger SRT Hellcat Redeye, the most powerful and fastest mass-produced sedan the world. Raising the bar to performance levels never seen before in a four-door family sedan, the Dodge Charger SRT Hellcat Redeye serves up 797-horsepower and 707 lb.-ft. of torque, plus a top speed of 203 miles per hour (mph), delivering the ultimate in high-performance, comfort and road-ready confidence as the world’s only four-door muscle car.

    The Dodge Challenger is the world’s quickest, fastest and most powerful muscle car. While the record-setting Dodge Challenger SRT Demon was a one-year, limited-production build, the 807-horsepower Dodge Challenger SRT Super Stock is born from its successes and, for 2021 model year, is the halo of the Challenger lineup, outperforming the competition in the modern horsepower wars as the newest ultimate drag-racing muscle car.

    Dodge continues to offer customization straight from the factory with unique appearance packages, a variety of different color stripes and wheel finishes, all-original badges and distinctive Dodge heritage colors, including Sinamon Stick, Frostbite and Hellraisin on Charger and Challenger models, all of which make Dodge vehicles unique and stand out on the road.
     
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  2. SRT-Tom

    SRT-Tom Well-Known Member Staff Member Super Moderator Article Writer

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    Check out these Challenger accolades that I have compiled, from 2008-2016:

    Best of Show- 2006 Challenger Concept-North America International Auto Show (Detroit) Concept
    Best of Show (2006)- LA Auto Show
    Best Concept Car (2006)- Autoweek
    People's Choice Award for 2006- NAIAS
    2008 Collectible Car of the Future- Friends of the National Automotive History Collection (NAHC)
    CNET Editor’s Choice- October 2008
    Top Owner Satisfaction List for 2009- Annual Auto Survey
    Consumer Reports 10 Best Looking Cars for 2009- Vehix.com
    Most Appealing Mid-Size Sporty Car- J.D. Power & Associates 2009 APEAL Survey
    Best of Class Ideal Vehicle for 2009, Sporty Car Category- Auto Pacific
    The 25 Most Collectible Cars of the Last 25 Years (SRT8)- Consumer Guide Automotive Recommended Buy for 2009- Consumer Guides Automotive
    Motor Trend Car of the Year (contender)-Motor Trend
    5-Star Safety Rating (2009 Challenger)- NHTSA
    Most Beautiful Cars 2010- Forbes
    2010 Polk Loyalty Award- Sports Car
    10 Cars that Will Look Good in 10 Years- U.S. News & World Report (March 2011)
    Top Ten Most Fun to Drive Cars- Fast Car Lane (2011 Challenger SRT)
    Best Mid-Size Sporty Car 2011- J.D. Power and Associates (Initial Quality)
    America’s Best-Loved Cars- J.D. Power & Associates 2011 APEAL Survey-1st Place Midsize Sporty
    2012 Shoppers’ Choice Award- cars.com “Best of 2012” NAIAS Event
    Top 10 Cars to Drive to the Big Game- Roadfly TV
    2011 Polk Automotive Award- Sports Car Category- Polk Loyalty Awards
    Best Affordable Sports Cars 2012 (4 of 8)- U.S. News & World Report
    MSN 2012 “Manly Machines.”
    Auto Industry’s Greatest Hits (2013 Retro Cars)- bankrate.com
    Fox News- Challenger SRT- One of the Five Best Remakes, Future Classic.
    2013 Shoppers’ Choice Award- cars.com
    Strategic Vision- 18th Annual Total Quality Index Study- Runner-up, Specialty Coupe
    10 Affordable Cars with High Exterior Design Ratings- J.D. Power (2013)
    2013 Polk Loyalty Award- Non-Luxury Sport Mid-Size Car
    Top 10 Future Collectible Cars- 2014 Challenger Shaker- Hagerty Insurance
    Top Gear (BBC): The Cool 500- The Coolest Cars Ever Made
    Top 10 Cars with the Best Resale Value (2014)- Kelley Blue Book
    7 of the Best 2014 Cars for the Money- Insider News
    Initial Quality Study Award- Mid-Size Sporty Car- J.D. Power (2014)
    Top 10 Most Appealing Cars- J.D. Power & Associates 2014 APEAL Survey
    One of the 7 Best 2014 Cars for the Money- InsiderCarNews
    Total Quality Impact Award- Specialty Car Coupe (2016)- Strategic Vision
     
  3. Katshot

    Katshot Full Access Member

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    Hate to say it but none of that means anything to me. I love my car. Don't care if anyone else does. I'd probably be happier if few others did so there wouldn't be so many on the road. Down here in South Florida Challengers are extremely common. Lucky for me 99.9% are non-Widebody cars so mine still stands out!
     
  4. SRT-Tom

    SRT-Tom Well-Known Member Staff Member Super Moderator Article Writer

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    I feel the same. It was a fantastic driving around, in 2008/2009, with my 2009 Hemi-orange SRT. I got the "rock star" treatment everywhere I went.