Stellantis has embarked on a new communication endeavor with the launch of the “IN//OUT” video project. This innovative path is set to captivate European audiences by presenting Dodge’s iconic muscle cars in a European context, appealing to the tastes and sensibilities of the continent’s enthusiasts. At the heart of the “IN//OUT” project is a commitment to preserving Dodge’s core values while offering a fresh perspective. The videos showcase the visceral passion and sense of uniqueness that unite Dodge enthusiasts and owners, highlighting their membership in the esteemed “Brotherhood of Muscle” community. By presenting captivating “IN//OUT” stories, the project aims to demonstrate that the same distinctive pulses felt by Dodge lovers on American soil can also be found in Europe. The project unfolds over four episodes, with the charismatic Ida Zetterström, a renowned female Swedish drag racer, and Dodge’s testimonial, leading viewers to beautiful and meaningful locations across Europe. Zetterström embodies Dodge’s values and serves as a perfect symbol for the brand’s transposition to Europe. As the Scandinavian Super Street Bike class champion and a participant in the FIA Top Fuel European Championship, Zetterström embarks on a journey across Europe in iconic Dodge vehicles, meeting four exceptional Dodge owners and enthusiasts. Together, they explore the values and reasons behind being a part of the Dodge community, focusing on the “INs” that define the Dodge Challenger or Charger they test drive, including being INcredible, INspiring, INimitable, and INcomparable. Dodge Launches New Europe Marketing Campaign With “IN//OUT Video (moparinsiders.com)
