To celebrate the 60th year anniversary of the Charger, Dodge is offering a limited edition, high-impact color- Purple Haze, for a $795 option. The new paint uses a high-gloss finish that changes depending on the light. In bright sunlight, it gives the Charger more pop and movement. In the shade, it settles into a deeper, richer purple. That should give the car a different personality depending on where it is parked or how it is rolling down the road. Dodge Is Living In A Haze With It's Latest Color - MoparInsiders