Power Dollars Program

Discussion in 'Challenger News, Articles and Media Reviews' started by SRT-Tom, Aug 9, 2019.

  1. SRT-Tom

    SRT-Tom Full Access Member Article Writer

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    Dodge, through Dec. 31, 2019, is offering tremendous discounts on its performance models through a Power Dollars Program.

    Here's how it works. For every horsepower, you get $10 off on three vehicles: the Challenger, Charger and Durango.

    This that means a 797-hp Challenger SRT Hellcat Redeye has $7,970 off while a standard Challenger SRT Hellcat has a $7,170 discount. On the more practical end of performance, the Charger SRT Hellcat and Durango SRT get $7,070 and $4,750 off, respectively. Even the least powerful Challenger with its 305-hp 3.6-liter V-6 has an enticing $3,050 discount, while the lower Chargers and Durangos get between $2,930 to $3,000 off depending on the trim level (see chart, below).

    According to Tim Kuniskis, head of passenger cars for FCA in North America, the goal of the Power Dollars program is to get more performance vehicles into the hands of enthusiasts and allow those who are already owners to upgrade to something more powerful within the lineup.

    In reality, this promotion is an attempt to boost lagging sales and clear out the 2019 models. As of June 2019, Charger sales are up 9% year-to-date while Challenger sales are down 23%.

    Also, since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of its loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis. So, it's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.

    Model Horsepower Cash Allowances

    Hellcat Redeye 797 hp.= $7,970
    Hellcat 717 hp.= $7,170
    R/T Scat Pack 485 hp.= $4,850
    R/T 375 hp.= $3,750
    GT AWD 305 hp.= $3,050
    GT 305 hp.= $3,050
    SXT AWD 305 hp.= $3,050
    SXT 305 hp.= $3,050

     
    Last edited: Aug 11, 2019
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  2. B5blueRT

    B5blueRT Full Access Member

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    One of my daughters is looking to upgrade their 2015 Town and Country van to a Pacifica. I wonder how much she'd get as a discount! :)
     
  3. SRT-Tom

    SRT-Tom Full Access Member Article Writer

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    The Power Dollars promotion only applies to the Challenger, Charger and Durango.
     
  4. 2010RT

    2010RT Full Access Member

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    Very cool way to promote them...Think I’ll hang onto my 2010 for now. Can’t justify spending $60 G Canadian on a new car. Although there is a beautiful black Scat Pack with Shaker hood at a dealer I drive by everyday.....
     
  5. SRT-Tom

    SRT-Tom Full Access Member Article Writer

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    I'm the same. I love my 2009 Hemi-orange SRT. Sure, I would like more power, but there will always be someone faster.

    Just think, the 5.7 Hemi was fast...the 6.1 was faster...the 6.4 was way faster...the 6.2 Hellcat was lightning fast...and the 6.2 Demon was out of this world fast!