SRT Background & Mission

Discussion in 'Challenger SRT8 Engine & Performance Modifcations' started by SRT-Tom, Oct 5, 2018.

  1. SRT-Tom

    SRT-Tom Full Access Member

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    Did you know that Street & Racing Technology (SRT) began as "Team Viper" to develop the Dodge Viper? It later merged with "Team Prowler," the developers of the Plymouth Prowler, to become Specialty Vehicle Engineering (SVE). This was renamed Performance Vehicle Operations (PVO) in January of 2002. Since all PVO vehicles used the SRT name, the PVO development group was renamed SRT in 2004.

    In 2012 Chrysler implemented a plan to turn SRT into a separate brand under the Chrysler Group umbrella. During the 2013 and 2014 model years, the Dodge Viper was sold under the model name SRT Viper. In May 2014, the SRT brand was re-consolidated under Dodge, with former SRT CEO Ralph Gilles continuing as senior vice president of product design and also as the CEO and president of Motorsports.

    Here is the SRT Vision:

    "SRT creates some of the Chrysler Group's boldest, most distinctive products by single-mindedly following its core vision: Deliver benchmark performance at an affordable price and deliver it with absolute integrity and credibility.

    Every SRT vehicle showcases five key aspects:

    1. Exterior styling that resonates with the brand image.
    2. Race-inspired interiors.
    3. World-class ride and handling.
    4. Benchmark braking.
    5. Standout powertrain."
     
    Last edited: Oct 5, 2018
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